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Effective Offline Marketing Strategies for 2020

Effective Offline Marketing Strategies for 2020 – Are you looking to diversify your marketing efforts and move offline and in doing so ground your company?

Home business lifestyle and blogging coach, Mark Ford, shares an article about effective offline marketing strategies for 2020 which will provide you with a few marketing techniques to help ground your company in the real world.

effective offline marketing strategies

Effective Offline Marketing Strategies

Mark Ford

Mark Ford

Living in the digital age has meant that a whole new host of tools have opened up for marketers, many of them cheap and effective.

In a previous post on ‘Digital Marketing Strategies For Online Success – 6 Basic Digital Marketing Methods To Advertise Your Business Online’, we discussed some of these online marketing methods.

Companies and marketers are now very familiar with tools such as blogs, paid online advertising, and social media engagement. However, just because digital is effective doesn’t mean that it’s the only way, and the best marketing strategies will often be a mix of online and offline work.

If you’re looking to diversify your marketing and take some of the work offline, then here are a few marketing techniques that can help ground your company in the real world.

Effective Offline Marketing Strategies for 2020 – Networking

effective offline marketing strategies with networking

Networking as a marketing strategy is often taken as a matter of course, but it’s important to realize just how effective it can be. Digital strategist and growth hacking specialist Sarath CP has written about the many benefits of networking, which include deeper personal relationships with potential business partners and higher quality leads and referrals. While networking can be labor intensive and doesn’t cast as wide a net as other methods, it also has the potential to create lasting ties and open opportunities that other marketing techniques might not be able to.

Effective Offline Marketing Strategies for 2020 – Direct Mail

People might dismiss direct mail marketing as a relic of times past, but you’ll be surprised to learn just how effective it is. Direct mail marketing has some of the highest ROI around, and can help revitalize businesses that aren’t sure how to connect with their customer bases.

Triadex Services post on marketing strategies discusses how email marketing combined with direct mail increased sales for a company that sold fireworks. Direct mail increases engagement among customers, while email blasts and social media can expand a company’s reach. Your direct mail marketing materials also have the potential to stick in your customers’ minds, allowing for better name and brand recall in the long run.

Effective Offline Marketing Strategies for 2020 – Warm Calling

Marketers have long known about the benefits and downsides to cold calling. While it can help companies build a personal relationship with new customers, it can also be seen as invasive, and doesn’t always offer a great ROI. However, that doesn’t mean that businesses should turn down calling as a technique altogether.

Warm calling, described by The Balance Careers as calling prospects with whom you’ve had prior contact, is an effective alternative. You can build initial contact through email lists or networking at industry events, and then solidify your connection through a warm call. This can bring in better results than a regular cold call, and also shows your customers that you’re engaged and proactive.

Effective Offline Marketing Strategies for 2020 – Guerilla Marketing

Companies, especially smaller businesses, often balk at offline marketing techniques because they think they take up too many resources. While that can be true for traditional marketing strategies, there are other ways to reach out to new customers without having to break the bank.

Guerilla marketing is so named because it employs surprise or unconventional techniques in order to capture the imagination and attention of potential customers.

These stealth-marketing techniques don’t always have to be expensive, and are often executed on shoestring budgets. PostFunnel has compiled a list of effective guerilla marketing campaigns around the world, including campaigns by movies, apps like Snapchat and Pinterest, and even coffee brands like Folgers.

I hope that this information proves to be of value to you in looking for effective offline marketing strategies for 2020.

Mark Ford

Home Business Lifestyle and Blogging Coaching, loyally stepping up for others SO THAT they are given inner peace.

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Mark Ford’s Story – Home Business Coaching – Part 5

Mark Ford’s Story – Home Business Coaching Part 5 – Mark Ford Reveals His Mission In Life

Home business coach and digital entrepreneur Mark Ford reveals his mission statement, his purpose, and how he can help you create a bigger life for yourself with the Digital Experts Academy.

Mark Ford

Mark Ford

In today’s episode of my home business coaching series I reveal something that I am immensely proud of. That is my mission statement, my purpose, and what I want to achieve in helping people start their own online home business.

Helping individuals define what their big mission in life is, their purpose, their ‘WHY’, is a huge part of developing their personal brand.

Helping people discover what the fire in their belly is puts them into the position of identifying their purpose and that everything they do in their business and personal life is done in alignment with this vision and purpose.

Also, it enables you to position yourself in the marketplace so that people know exactly what you stand for and that you can potentially help them.

I concentrate a lot on this in the home business coaching services that I offer.


Mark Ford’s Mission And Purpose

Home business lifestyle coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn’t have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy.


Home Business Coaching – Mark Ford’s Mentors

My business mentors, and the co-founders of the Digital Experts Academy, Stuart Ross & Jay Kubassek have their own mission statements.

Stuart Ross – “My goal is to add more value to your world than you ever dreamed possible.”

Jay Kubassek- “I want to help people become empowered and understand their true purpose so they can be genuinely happy and love their lives.”

digital experts academy co founders mission statement

Digital Experts Academy Co Founders Mission Statement


The Home Business Coaching Video 5

In the home business coaching video 5 below I also speak about when and why I joined the Six Figure Mentors and Digital Experts Academy, as well as the reasons that prompted me to join the Digital Experts Academy leadership program.

Digital Experts Academy Black Mastermind

I currently lead the Digital Experts Academy BLACK Mastermind program. The BLACK membership is the final stage of the Digital Experts Academy (DEA) training and mentorship programs.

When individuals complete the DEA programs they are then certified as elite and professional digital marketing experts.

In addition they work with the team, at a PLATINUM level, on their personal brands and with me as the BLACK Liaison through the BLACK Mastermind.

I have structured the BLACK program from defining who the person is, what they want to achieve and then giving them a clear blueprint to follow in order to achieve their ultimate goals. They work with me through an on boarding process and then a mentorship and Mastermind program along with a Retreat at a exotic location.

You will hear me talk about how the Digital Experts Academy can impact people to only look forward, to help them escape the 9 – 5 regime that we are all conditioned to accept and gain the education to getting the bigger life that they desire.

All of this, and more, is revealed in today’s home business coaching series video 5.

Home Business Coaching – Part 5 – My Vision – My Purpose

So now you understand clearly how the Digital Experts Academy can help you create the lifestyle that you desire. The Digital Experts Academy BLACK membership is the final step in the process of developing you as a professional digital expert.

In life you only get to the final stage by starting somewhere. The first step is to gain the essential digital marketing skills and education that you need to become successful with an online business. You can do this at the Six Figure Mentors, which is the sister company to the Digital Experts Academy.

Stuart Ross is the co-founder of this organization and within a video presentation he explains how through his training and mentoring programs you can start a profitable online business from scratch. To listen to what Stuart Ross has to say, and get started, click on the image below.

home business coaching

Home Business Coaching

To find out more about my home business coaching services, and how I, and the Digital Experts Academy can make a massive impact in your life, then please contact me here.


I wish you every success in running your home business from anywhere in the world and living a bigger life.

Mark Ford

Mark Ford

Mark FordHome Business Lifestyle and Blogging Coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace.

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